Females put/use lipsticks on their lips, snow and powder to make their faces beautiful. They should do it casually, not very sincerely or devotionally. Sometimes these makeups penetrate their bodies and reach at their souls. Then it makes them of showy characters, where everything remains as imitation, without originality. These thick layers of beauty products, thickens the skin of the souls and makes them insensitive to receive messages from us/God, to understand other’s pain or merging with the God will be very difficult with thick skins.
However, in the cases of exalted souls, I have seen, even if the makeup is used, but the basic good inherent qualities of female remain the same. But simplicity with minimum makeup is the best.